Guest post by
Yusuf Taherbhai Kaydawala, Consultant, Infosys
I was watching an American documentary called 'Super Size Me' recently where the actor takes on a challenge of eating only at McDonald's for 30 days. For me, the most memorable part of documentary was how smoothly and effectively, the store agents at McDonalds were able to up-sell meals to the actor by super sizing it. That got me thinking, do we really need to be an artist to cross-sell and up-sell to customers?