Guest Post by
Imran Aziz, Senior Associate Consultant, Infosys
With growing competition, globalization and increased product variants around the globe, innovation has become imperative. Time after time Financial Institutions have to bring in new products or services to sustain and grow. Most common questions that run across any Chief Executive's mind are - How much should the bank charge for the product/ service? Which segment shall we target? What % of cost shall we pass on to customers and eventually; is this going to contribute to the organization's profitability!!! The bottom line as we all understand looks very simple i.e. Profit = Revenue - Cost.