In
a world of relentless competition, differentiation is the key to sell your
products and services, thus increasing the revenue and the profitability. The
problem to differentiate tangibly is accentuated in the high-tech industry
where companies manage multi-vendor supply chains, face ever shortening product
life cycles, have to grapple with a complex CPQ function due to complexities
around bundling of products, services and software, indulge in frequent product
innovations and orchestrate complex multi-channel distribution. With so much
focus on business operations and fulfillment, it is very easy to lose sight on
rising expectations and changing needs of customers, channel partners and lose
overall sales effectiveness.
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