Since Oracle Open World 2014, Oracle has been focusing on its Customer experience suite of applications which span across all customer touchpoints and cover all the pillars of CRM.
Oracle is proposing an integrated Customer experience(CX) on the cloud where all these modules are loosely coupled to allow flow of important information across the various applications. So clients would have an option to deploy specific modules to tackle certain business problems or use an integrated suite. These applications are hosted on Oracle's extensible cloud platform and are available in the Application-as-a-Service mode.