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Move beyond Relativity: This Einstein is here for Data Analytics

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The important thing is not to stop questioning. Curiosity has its own reason for existing.

-       Albert Einstein

If you started reading this blog thinking this as an another take on Relativity, you might be disappointed. This space is not for Physicist but for all those Analytic Consultants who wished Intelligence can be added in already available Business Intelligence Tools. This blog is for all those Report Consumers/ Architects who imagined powering Enterprise wide Reporting with Predictive Analytics and Artificial Intelligence. This reading is for all those Developers who wished that they can create Reports supported on multiple devices without a need to write code for each of them. This study is for those evangelists who visualized: Data Generation, Data Consumption, Insights and Actions - all using the same interface.


It has been almost a decade since my marriage with Business Intelligence Reporting. Clicking and dropping Dimensions and Facts into Report was Jazzy and Cool. That was a honeymoon period when click-drop was eye popping change compared to writing SQL for each use case of data extraction. Clock kept ticking; companies kept introducing newer reporting tools with 'incremental' changes; flexibility/ scalability kept pouring in; performance improved - but there was a limit to it. Soon I started founding my partner to be little predictable. We all loved what current age Reporting Applications have provided to us, but still there was an open wide gap in Reporting Application Landscape - Rich Visualizations, lowest TTD (Time to Deploy), Communicate to Collaborate, Multiple Hardware support, Cloud integration, boosted by predictive algorithm and robust security framework.

 

But recently, Salesforce made a 'Transformational' change when they introduced Einstein Analytics (EA) which had ALL of these features. I have worked on other tools which had one or few of the above features, but having them all at one place coupled with Intelligence and Ease of use - is a dream come true for any Data Scientist. So does mine. And thus, in this blog, we will explore why Einstein Analytics hold so many promises for the future and I will keep this space updated with further findings as I explore my new partner more.

 

As I am writing this, EA is constantly evolving and adding new features with its every release (3 releases in a year). Let me cover some of the most prominent features in this first blog. My subsequent blogs would explore EA into greater details. 

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