Given the Growing demand volatility and Supply Chain Uncertainties, Rising commodity and Fuel prices, increasing rise of modular and geographically dispersed Supply Chain Cells, need of right shoring or Offshoring and finally today's ever rising Customer preferences , expectations across the Demographics and Geographies, there is an increasing need to give the customers a firm 'Capability to Deliver' (CTD) date and time as a must have action point , at 'Point of Sales' or approximate date range at the 'Point of Interest' or there are increasing chances of lost sales to the nearest competitors, as Consumers wait time for the necessary or aspirational products or services are moving from weeks to days to hours as time elapsed
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