According IMAP Retail Industry Global Report 2010, between 2005 and 2009, the global Internet population increased from 1 billion to more than 1.6 billion and by 2014 it is projected to grow by another 42 percent, reaching a level of 2.3 billion1.
According to Data Monitor, the global online retail sector grew by 17.8% in 2010 to reach a value of $434,618.3 million. In 2015, the global online retail sector is forecast to have a value of $827,188.4 million, an increase of 90.3% since 2010.Electronics is the largest segment of the global online retail sector, accounting for 23.6% of the sector's total value.
Customers across the Demographics and Geographies of the world are looking for uniform buying experiences in terms of Product and Pricing, across all the Channels of the Retailers. They are visiting the near buy Stores, testing products and going through the experiences, looking for promotions in Social Media and then taking a hat of bargain hunters are ordering the products online