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Social Business Update: Infosys BrandEdge and Oracle SRM

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Guest post by
Michael J. Lee, Social Strategist, Infosys

 

Shibu and Radical Progress

Continuing the tradition of preceding Larry Ellison's keynote, Infosys CEO S. D. Shibulal opened by celebrating 3 ideas which changed the world: the Wright brothers' flight, the discovery of Penicillin, and Berner-Lee's first web site. In chronological order, this progression came from individual inventors, research institutions, and then corporations. Now corporations are the new centers of innovation and discovery, and they are driving radical progress in 3 ways: product and process innovation, creating new consumer experiences, and business model innovation.


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