Guest Post by
Nitin Dafade, Senior Associate Consultant, Infosys Limited
Aam Aadmi Party or we can say 'Mango Peoples Party' was able to make big dent in the Indian Politics at New Delhi with their totally new approach of reaching people with their strategy against corruption and it all started with the 'India Against Corruption' Campaign which was floated through Social Media like Facebook, Twitter etc. IAC (India Against Corruption) was able to generate massive youth support for agitation through their campaign via social media and after the formation of the AAP party also social media was used as one of the major campaigning and communication tool, which was very much successful as evident from the recent Delhi Election result.
This re-in-forces the power of social media and companies now have to rethink about their CXM strategy to communicate and connect with the segment of the people who are connected via social media and wanted to share their views.