Social Media in Supply Chain....the new trend!

"Stop Marketing, Start Engaging"... This line from Scott Stratten very well captures the essence of social media as applicable in business scenarios (Marketing here). One of the major advantage social media offers is engaging people and enabling them to communicate and collaborate. Apart from Facebook, Twitter, Myspace, LinkedIn; various Enterprise social software (as a part of Enterprise 2.0) are invariably providing platform to the enterprise stakeholders to connect, collaborate and communicate.