Customer Experience tools including CRM are
being touted as next gen ERP and not without a reason. Managers are now able to
get in-depth and actionable analysis of customers and their preferences, and
analytics have been a big enabler. The amount of information that any
application can store today is virtually limitless. To make sense of this
information and get actionable insights is what makes an Analytical tool so
important. And when you get world class analytics along with CRM with industry
best practices built in, it's a game changer.
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