Telecom has always been one of the most dynamic and rapidly evolving industry. Recent competition and entrance of new players has brought a phase of consolidation in Indian telecom sector.
This will also lead to consolidation of existing IT systems along with need of new technology road map to enable sales and service. It will require quick rollout of new technology solutions along with strong integration capabilities with legacy systems.
Leveraging cloud solutions in telecom have been a challenge due to complex telecom regulations and rapidly changing product structures. This has been further complicated by needs to keep up with competition and customer expectations. In order to understand the changing expectations and repeat business, sales team needs to align early with existing customers. In this regard, Oracle Sales Cloud has come up with communication industry solution. Oracle communication offering is in addition to existing Oracle Sales Cloud functionality.
Oracle Sales Cloud (R-12) for communication offers following features
1. Customized layouts: Customized layouts have been provided for opportunity and account entities for contract renewal process. This is for B2B customers in communication industry.
2. Preconfigured integrations: Oracle Sales Cloud integration have been provided with Siebel CRM and Oracle Self-Service E-Billing. Following sales activities for contract renewals are provided in integration
◦ Quotes can be created in Siebel Full Application window deployed from Oracle Sales Cloud.
◦ Opportunities can be auto-created in Oracles Sales Cloud where contracts are about to expire within specified time limits in Siebel CRM.
◦ Complete 360 degree view of existing contracts, sales and service activities analysis along with details of usage and billing data in Oracle Sales Cloud.
◦ Automated update of opportunity in Oracle Sales Cloud when corresponding quotes are modified in Siebel.
◦ Sharing addresses among accounts and contacts.
3. Contextual dashboards for salespeople: Custom dashboards can be displayed. These dashboards display business sales performance indicators and analytical details on communications contract renewals, new contracts, on-hold deals, actual versus quota, and bundled products.
4. View of customer billing and financial profiles: Billing profile captures the bill run characteristics that are required to invoice the customer for products and services and financial profile captures information required to perform a credit check on the customer.
Enhanced communication offering of Oracle Sales Cloud (R-12) is a good ready-made cloud solution. This should help telecom industry to introduce cloud solution with their existing on premise solutions like Siebel and Oracle self-service E-billing. This initial offering will lead to immediate benefits like subscription based access, increased flexibility for sales people along with long term benefits like repeated business and reduced operational expenses.