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Omni Channel - Get the basics right!

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'Omni Channel' by definition involves delivering a seamless customer experience across channels. It is a customer centric experience. It enables a customer to use channels simultaneously and switch between channels during the course of a transaction. The definition of Omni-channel has been around for a few years now, but implementing it is easier said than done. In this blog, I will try and articulate the basic setup that a Telecom Service provider needs to have to deliver an Omni Channel experience.


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