Back in the 80's when televisions were introduced to the households, the marketers made an easy entry inside our home and a new era of visually animated marketing begun. The trick was simple, "be visible be sold ". Suddenly TV took the centre stage for all the marketing and promotion. Every brand, premier or not, wanted to connect with its customers and engage them via attractive advertisements appealing to their physical or cognitive needs. Since we as customer were generally not informed about the market and its offerings, anyone who could educate us about our needs and show us an available product for it could successfully seal the deal. In short it was about educating -> engaging -> selling for a long time only till market was all levelled.
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