Guest post by
Saurabh Vasant Muley, Group Project Manager, Infosys
With availability of multiple channels for interactions, increasing influence of social media & ability to be connected on the move, customer's expectations from brands/enterprises have increased many-fold. Since interaction with a brand can happen thorough various channels, user journeys have become more complex & less predictable. This is an excellent opportunity for enterprises to leverage this situation to their advantage.