Guest post by
Vidyullatha Prakash, Senior Associate Consultant, Infosys
Over the years, sales organizations have faced multiple challenges when it came to incentivizing the sales force. Some of the key issues that have plagued businesses have been underperforming sales channels that occur because of sales plans not driving the correct selling behavior. As a result, sales strategy changes take a long time to be replicated in the system and results in high cycle time to compute compensation eligibility. Also, as a side effect of this, organizations are unable to recognize, reward and retain top performers. This is the standpoint from the business side. There is a whole other set of problems related to accuracy and line of sight facing the sales force in the field. Sales Representatives are often in a quandary as they lack clear understanding on which opportunities to chase, which of those are high margin or high value deals that will maximize their incentive compensation. They also have poor visibility to their earnings or quota. Dispute Handling, being an extensively prolonged manual process, is another mammoth nuisance in itself. Hierarchical approvals still rely on constantly changing excel versions that prove to be a nightmare to the sales organization.